Mortgage Leads - American Internet Mortgage

Monday, November 5, 2007

 

Option ARMs: The Sky is FallingThe Sky Is Falling So Says The Chicken Littles Of The World

Every investment vehicle and financial program under the sun has some sort of risk attached to it. Whether it is stocks, bonds, stock options (deep in the money/out of the money) puts, arbitrage, stock shorting, derivatives, mergers, Real Estate Investment Trusts, etc. The key is managing the risks within suitable parameters while superimposing an investment template and guidelines over the investment.

Many have used the Option Adjustable Rate Mortgage for consumer home purchases and some are in deep do-do for never understanding exactly what the downside held for them. Many wealthy people have used the Option ARM in combination with financial planning, as they knew exactly what to do with the payment difference between the fully indexed payment and the option payment. They put it to work to more than offset any negative amortization and have benefited. A well-known lender proponent of this vehicle structures the deal with an 80% or lower LTV (Loan To Value) and offers a biweekly payment schedule. This allows the borrower to pay the loan off in 21 to 22 years by making one extra payment per year thereby shortening the term and saving 8 to 9 years of payments. This can make for tremendous savings while working within the program guidelines. The problems started when the Option ARM became morphed by new players in the game by allowing Piggy-Back Second mortgages behind the potentially negative ARM thereby putting more pressure on the borrower to keep up with the adjustments during the current mortgage upswing. Typically the monthly payment has a 7.5% built in escalator per year for the first five years with an additional limitation of the amount of negative amortization (original mortgage amount goes up) 115% of the original loan amount. During an accelerating real estate market the appreciation has kept ahead of the negative amortization. For example: If a borrower had an original 80% LTV loan of $450,000.00 and the difference between the fully indexed rate (fixed margin percentage and the variable index used) and the minimum payment amount was say 6% less and neighborhood prices per appreciating say 11% per year fine. Even with say 3.5% inflation a borrower would be ahead of the game in this scenario. Keep in mind, the 11% appreciation is taking place on the total value where the negative amortization is effecting the mortgage amount only. As long as this scenario carried forward for say five years the borrower could be still be ok. However, when the market turns suddenly, the borrower could be upside down (owe more than the property is worth) in short order.

The best evidence of the sudden turn of events is in monitoring the foreclosure rates of ARMS versus Fixed rate mortgages. In many areas, there are steep rises in these programs. To complicate things, hybrid OPTION ARMS have found there way into ALT A market with borrowers demonstrating less than stellar credit, employment, assets, etc. or a combination of all the aforementioned. With this combination and perhaps a Piggy Back Second Mortgage making for an initial 95% to 100% Combined Loan To Value the handwriting has been on the wall for major problems when a downturn occurred in property values. There will be foreclosures, short sales (lenders settling for less than what is owed) and much agony experienced by borrowers, but eventually it will work itself out. Regulators are already touting closer regulation of Option ARM and other mortgage hybrid products that may pose a danger to the consumer.

So do we through the baby out with the bath water, or is there a way to make this program work?

Lets then look at a four-unit residential investor property acquisition using an OPTION ARM mortgage vehicle. This is a scenario and discussion of buying property in a softer market as is found in many areas of the country. If the goal in any investments is to make something in the range of 10% plus or minus in other investments then how would this four unit stack up. First of all if you are a professional property manager, great. If not, spend a lot of time to locate and interview a licensed professional property manager perhaps with a Certified Property Manager Realtor designation. Proper management is a must. A street smart Realtor who is not afraid to make lots of low offers is another. Like stocks, a margin account can get you about 50% leverage. Likewise real estate has that and more. Our goal then would be to buy an undervalued property with seller help on costs. The property will be structurally sound with a good roof but may be tired looking and dated with tenants paying less rent than the market. After negotiating a stellar price and term deal the financing will need to allow us CASH FLOW while we tune up the exterior and interior including updated baths and kitchens, carpet and new decorating. The existing tenants will be given the opportunity to stay and pay the higher rents or move and bring in new rental customers who can appreciate the amenities of the new digs. The key to this deal is the OPTION ARM mortgage, which will allow for a low starter payment while the property is being rehabbed. When rents stabilize-full payments can be made at the indexed rate. This will be on a 75% Loan To Value basis to make the numbers work. On a $500,000 property a mortgage of $375,000 at a start rate of say 2.75% or a payment of $1,530.90/month. Rents would be $4,400 per month with a vacancy factor. Taxes are $5,200 or $433.33/month and hazard insurance is $291.66/month. The units have separate meters for water, electric and gas. The owner pays the garbage and lawn maintenance and snow removal. The property was the dog on the block so there is excellent appreciation opportunities over time. Rents will move up annually. In this instance, the property has a Net Operating Income of $33,000 before debt service giving a Cap Rate of $33,000/$515,000(including costs) = 6.4%. With the 2.75% payment rate on the Option ARM the cash flow would be $33,000-$19,000=$14,000 in Cash Flow. The initial investment is $125,000 down + $8,000 cost + $35,000 fix up totaling $168,000. So with $14,000 in cash flow the return on equity is $14,000/$168,000 = 8.33%. Now with the interest and depreciation factored in of some $13,636 plus an interest deduction of $26,250 totals (fully loaded) = $39,886 giving a tax loss of $39,886-$33,000=$6,886 but with a before tax cash flow of $14,000. The Federal Tax savings would be some $2,065 for a 30% tax bracket. The total return on equity would $2,065 + $14,000=$16,065/$168,000= 9.56% in After Tax Return. To compare to fully taxed investments we would then allow for the 30% tax bracket or 9.56%/. 70 = 13.66% before tax rate for investment comparison purposes.

Option ARMs can make sense for a discounted value property at a value below market that will appreciate with upgrades and improvements to make for a more desirable rental space. In this niche with 80% LTV or lower using this program can make a lot of sense. A borrower does not HAVE to go negative; it just cuts down on the positive cash flow. The Option ARM gives lots of flexibility to an investor where cash flow is king. Its not for everyone. The property has to be acquired at the right price and there must be the potential for a greater value with improvements and higher rents. If that is not the case, pass; bring on the next property. Make lots of offers and bargain for your terms. The blush on this rose (current market) will be returning sooner than not. Market opportunities do not last in this dynamically changing climate. Option ARMS can be used as a useful cash flow tool. Compared to other investments, the depreciation and interest deductions are huge for sheltering investment dollars with the opportunity for appreciation and increasing rents to keep up with rising operational costs. Take a closer look. This can work for good or bad credit. Give it a shot and complete your due diligence.

Dale Rogers
http://www.brokencredit.com

Dale Rogers is a thirty-year mortgage veteran and frequent contributor to the Broken Credit Blog The BCB is a free website created to assist the general public with information about credit repair and responsible mortgage lending.Exclusive Mortgage Leads
Mortgage Leads
Voice Broadcasting
Mortgage Lead Programs
Mortgage Lead Programs

 

Copywriting With Google's Dynamic Keyword Insertion Tool

Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble spots pop up. This is sometimes the case when looking at the copywriting aspect of Google's dynamic keyword insertion tool.

In case you're unfamiliar with dynamic keyword insertion (DKI), it's a feature of Google's AdWords program. It is often used for large campaigns in order to automatically insert the keyword into the headline of an ad. Truly, it's a lifesaver for many pay-per-click (PPC) ad managers who have to stay on top of thousands of ads every day. It's all done with a simple syntax command: {keyword:_______}.

From a timesaving standpoint, this is a wonder tool that has rescued PPC managers from the mind-numbing chore of typing the same keywords over and over. From an economic point-of-view, DKI *can* (not always) perform well enough to make it a viable option for larger campaigns. But what happens with regard to copywriting and eye tracking?

See It and Click It

The human eye is normally drawn to things that are unusual. Things that look out of place or different get noticed far more than things that blend in. For instance, on a page full of black text and black & white photographs, a small red square in the bottom corner will get focused on almost immediately. Why? Because it is completely different than everything else around it.

This same principle applies when considering your copywriting strategy for AdWords. When using DKI, you'll want to keep your eye on the results pages. Why? We've all heard that using the keyphrase in the headline pulls better. It does most of the time. There is an exception, however. This exception is what you'll be watching.

In fact, a study done last year by Enquiro, Did-It and Eyetools tracked users' interactions with the Google search results page. It found that surfers normally reviewed the page in an F formation. They would scan vertically down the left side of the page and then over to the right (where paid ads are) *IF* something caught their attention. That's the point we'll explore in this article.

In order to get clicks, you first have to get seen. If your ad looks and reads like all the rest, you've completely lost your originality advantage.

See For Yourself

Copywriting using DKI is a balancing act. You have to consider several factors, including the character count of your longest keyphrase, your ability to add text to the keyword-rich headline and how the ad looks on the page.

Take a look at some examples below. Remember that AdWords results show differently at various points throughout the day (and in relation to individual account parameters), so you may not see exactly what I saw when doing this research. I'm sure it will be close enough for you to get the idea.

Go to Google and type in the phrase "cruise vacation center" (without using the quote marks). See how all the ads look different? They don't all have the same words bolded. They don't all use the same copy. The bold words stand out because they are different. In this case, your eye will usually go first to the ads with bolded words in the headline.

You see ads offering a 6-night cruise for $xx.xx and other ads promoting X% off on a cruise vacation, etc. There is diversity and that's a good thing.

Now, what if you type in "home improvement? (Again, without the quotes.) If your results page looks like mine, practically every ad has the exact same headline: home improvement. Not only do most of the ads look the same, the headlines read the same. Your eye doesn't know where to go because everything seems identical. But wait! About four or five ads down, something catches your eye. It's an ad that has no bold in the headline. That stands out because it's different! As you scroll further down the page, more ads with no bold in the headlines pop out at you. In this case, because everyone else has opted for the DKI feature, their headlines are all very similar, making them less noticeable. But the ones who wrote custom headlines won out, thanks to diversity.

Tips for Writing With DKI

If you want or need to write using the DKI option, consider these tips:

1. Use a descriptive word along with your keyphrase. Instead of just inserting the phrase "airline tickets," place the word "discount" or "cheap" before your keyphrase to help it stand out.

2. For keyphrases that will take the entire 25-character limit, consider using one word of the keyphrase in the headline, instead of the entire phrase. Rather than "home improvement," try inserting just "home" or "improvement" along with other text you write yourself.

3. Keep it applicable. Your headline still has to convey a strong message about what the customer can expect at your site.

4. Test & Track! Everything in advertising is subject to change. Smart marketers always test and track to get the best results.

With a little forethought, you can develop a combination of DKI and custom-written AdWords ads that drive qualified visitors to your site.

by Karon Thackston © 2006, All Rights Reserved

Karon ThackstonMortgage Lead Transfers
Voice Broadcasting
Live Mortgage Leads
Exclusive Mortgage Leads
Live Mortgage Leads

 

Quick Unsecured Loans For Your Quick Needs

Search for loans that dont require collateral; ends when you come across quick unsecured loan. Yes, that is quite true; with quick unsecured loans borrower dont have to place his valuable collateral for back up as it is based on the present financial condition of the borrower.

Today, quick unsecured loans are getting popular with its innumerable benefits like fast cash approval, feasible interest rate etc. So, the borrowers who are willingly or unwillingly not ready to place their collateral finds easy to avail the quick unsecured loan.

With quick unsecured loans, borrower can borrow an amount varying anywhere in between 1000 to 25000. Borrower must borrow that much amount with which he feels comfortable at the time of repayment. Though, borrowers can borrower larger amount depending upon his present financial situation and his credit history. Borrower can enjoy the quick unsecured loans for easy repayment option of 6 months to 10 years.

The rate of interest charged on the quick unsecured loans is higher than secured loans but borrowers meticulous search can lead to overcome high interest rate as online market is flooded away with the lenders who are ready to offer competitive rates.

Unsecured loans offer quick cash approval as no time is utilized in the collateral evaluation. So, borrower enjoys quicker cash compared to the secured loan.

Quick unsecured loans can be used for the different purposes like buying a car, renovating a home, meeting daughters education expenses, consolidating multiple debts or going for mesmerizing vacation with your spouse.

Borrowers with adverse credit like CCJ's, mortgage arrears, defaulters, bankrupts or IVA finds easy to fulfill their needs with quick unsecured loan but at higher interest rate comparatively.

Applying for unsecured loans through online mode is one of the best ways to deal with the loan as it offers quick cash to the borrower. The borrower has to fill in a simple online form that is easily available on the website of the lenders. The online application form for quick unsecured loans requires you to fill in few details that are asked by the lender.

Quick unsecured loans offer borrowers to meet their needs at feasible interest rate, and easy repayment option.

Simon Peyton has done his masters in finance from CPIT. He works for the Loans Fiesta. For any type of loans as Quick unsecured loans, bad credit unsecured loans Uk, secured loan uk,secured homeowner loan in uk please visit http://www.loansfiesta.co.ukLive Mortgage Leads
Mortgage Leads
Live Mortgage Leads
Mortgage Lead Programs
Mortgage Leads

 

12 Ways Leaders Tell Their People They Are Important

Leaders know the old saying "How you act shouts so loudly I can't hear what you're saying" is the truth. They use it to their advantage. Leaders know the greatest sense of accomplishment and importance often comes from non monetary rewards, and from positive recognition from the person who is the boss. And they know they can do it without "breaking the rules" or incurring big expenses.

Many managers feel constrained by the rules and regulations of their organizations. They feel that their hands are tied when it comes to rewarding their people that their actions are controlled by others, and there is little of any real value they can do to motivate their people.

Here are 12 Ways leaders let their people know how important they are:

Way #1 Leaders truly believe the work performed by their people is important. This may sound pretty basic, but that is an absolutely essential belief. Without it there is simply no way people can be convinced that what they do is important.. How often have your heard or been guilty of saying or thinking "Oh, she's just the receptionist" or, "He's just the janitor" or "They're just trainees" or "They're just a staff weenie?"

Way #2 Leaders expect the best from everyone, and settle for nothing less. Nothing makes people feel more important than high expectations for their performance. Leaders make sure their people share in setting the expectations.

Way #3 Leaders create goals that are shared and that show the tie in of individual work with the success of the organization.

Way #4 Leaders select the best in every opening they have. Every tool is used to ensure that the best possible decision is made on who is selected. People watch very carefully to see who is picked they need to be involved in the selection process whenever possible. Leaders know that actions taken in selection communicate how important the open position is. Who is selected is seen as a direct reflection on the quality of the people in the organization.

Way #5 Leaders are their people's institutional champion! What's that mean? When their pay is wrong, leaders get it right. When their reviews are scheduled, leaders ensure they are done accurately and on time. When their raises are due, leaders make sure they are handled properly and on time. Leaders jealously guard their relationship as the go to person for their people. Institutional support people can help, but leaders know they are the key contact for their people.

Way #6 Leaders are absolutely intolerant of unsafe, disruptive or other negative behaviors. They act on them quickly and decisively, and never let their people see them knowingly ignore a bad situation. Leaders know these situations will not go away, regardless how much "wish'in and hop'in and pray'in" might be done.

Way #7 Leaders know that trust and respect are not the same thing as being liked. It is nice to be liked, it is absolutely essential that people trust and respect their leader. As a comedian said: "If you want to be liked, get a dog."

Way #8 Leaders cultivate a climate of civility for their people. In their relationships with their people, they make sure their actions reflect a fundamental respect for others.

Way #9 Leaders get every one of their people some form of self development activity on a regular basis. It may be a seminar, it may be tuition refund, it may be a book, it may be a CD set, it may be reimbursement for a Webinar or a podcast, it may be a Community College course it does not have to be expensive and time consuming, but the act of creating added value through the investment of personal effort supported by organizational resources is a powerful way to express importance.

Way #10 Leaders respect their people's time it's their most valuable asset. Leaders start meetings on time, end them on time, keep meeting commitments. They do what they have to do to ensure their people have the use of as much of their work time as possible.

Way #11 Leaders keep the rules and policies to an absolute minimum. If there is workable set of cultural and organizational "Way's Of Doing Things" then the basis for treating people with individual regard exists. If they don't exist, leaders set them in their own area of responsibility.

Way #12 Leaders celebrate the successes they create the opportunity for group recognition to happen all over the place if Safety is an issue, they create a Safety Award process that celebrates progress. They make the celebration events frequent, the rewards modest but they do it all the time. Leaders know the frequency of awards and the opportunity for celebration are as important, actually more important, than the annual lunch or dinner or whatever.

Did you notice one thing about all 12 Ways? Not one of them deals with lots of money, or more capital, or new policies or procedures. All do require beliefs and behaviors and they are the most challenging, most high leverage efforts that can be made to improve an organization. It's always tempting to do a feel good seminar, or buy something, or take some action that shows a high level of commitment to the people.. But the truth is that the way to greater success is through a focused, day to day effort to improve the level of commitment of the people in an organization, and that takes hard work, leadership and the acceptance of change.

If you can see Ways that can help you organization or your work group or yourself in this article, take them and run with them they are the basis for successful managers becoming successful leaders.

Andy Cox and the Cox Consulting Group have helped many organizations in designing and implementing change. To reach the Cox Consulting Group, go to http://www.coxconsultgroup.com .Mortgage Lead Programs
Live Mortgage Leads
Live Mortgage Leads
Mortgage Leads
Live Mortgage Leads

 

Keep Your Eyes On The Horizon, But Leave The Back Door Open

You've probably heard the saying that good things don't always come to you the way you expect them to. That's why it's best not to get too focused on "how" something is going to come about, but more on what it is you want to create or achieve.

My goal, like yours, is to grow my business, so I constantly explore avenues and possibilities for expansion.

Sometimes acting on certain opportunities have brought me to dead ends.

And sometimes they've taken me miles away from where I thought I'd end up, but surprisingly, to a much better place than I ever imagined.

Here's one such example...

Because I conduct my business primarily over the telephone and Internet, I never made an effort to integrate into my own community. Coaching was, and still is, virtually unknown in these parts.

A year ago, I decided to open a chapter of a national women's business group in my city. The organization has a solid platform and is rapidly expanding across Canada and the U.S. It provides national exposure, training, networking opportunities, and support and resources for entrepreneurs and executives.

Through this alliance, I saw the potential to integrate myself into my local business community while providing my fellow business owners with the venue to learn, connect and grow their businesses on a much larger scale.

I envisioned a large gathering of passionate business owners who would embrace the concept and opportunity as heartily as I had.

Unfortunately, only a select few were able to think bigger and bolder than the masses. The majority of business owners were satisfied with their businesses remaining "as is". They were comfortable with where they were.

After almost a year of attempts to build the group from the small number I had enlisted, I decided to let it fold. The efforts were taking me away from focusing on my own business and the dismal results gave me the answers I needed.

This was something my city was not ready for. At least, not just yet.

When I first envisioned the dream of one hundred or more local business women embracing the concept and helping each other grow their businesses, I was excited and couldn't see how anyone wouldn't want to be a part of it.

And, based on the failure of this attempt, I could be frustrated and remorseful for taking the chance, but the experience brought me far more than I expected or hoped for.

Because I took a chance, I put myself in front of many highly respected and successful business women I may never have met. I've since formed business relationships with several of them that will bring me several thousand dollars in added revenue this year.

I was invited to join a local mastermind group made up of some of the brightest business minds I know with wide circles of influence.

I was invited into a "by invitation only" group of business owners who share leads and resources with each other. At the last meeting I received over 34 leads from just one person alone!

I receive regular phone calls from local business owners inviting me to lunch, to learn more about what I do, looking for help in expanding their thinking and businesses.

All because I took a chance and put myself in front of others.

I didn't fail. I just created an entirely different result than originally planned.

And I honestly have to say, I'm loving how everything has unfolded.

I'm sharing this because I want you to embrace the possibilities.

As you build your business and explore opportunities, by all means, do your due diligence to ensure you take responsible risks.

You may land on your butt from time to time, but that comes with the territory.

The important thing is - when you come across something that you think might have teeth, take action. Sometimes you will create the results you were hoping for and that's great, but don't let a detour break you.

Sometimes those detours will take you down a path that you never knew existed, one that is far better than you could have envisioned on your own.

Keep your eye on your vision, but always leave that back door open because oftentimes your greatest opportunity will slip through, waiting for you to turn around and notice it.

2007 © Laurie Hayes - The HBB Source

Laurie Hayes, founder and Director of The HBB Source, helps freedom seekers cross the bridge from employee to home-based entrepreneur. Subscribe to her FREE e-zine for valuable tips and resources designed to create business success, at http://www.thehbbsource.comMortgage Lead Transfers
Live Mortgage Leads
Voice Broadcasting
Live Mortgage Leads
Live Mortgage Leads

Archives

Oct 26, 2007   Oct 27, 2007   Oct 29, 2007   Oct 30, 2007   Oct 31, 2007   Nov 1, 2007   Nov 2, 2007   Nov 3, 2007   Nov 4, 2007   Nov 5, 2007   Nov 6, 2007   Nov 7, 2007   Nov 8, 2007   Nov 9, 2007   Nov 10, 2007   Nov 16, 2007  

This page is powered by Blogger. Isn't yours?